Another researcher, using the same protocol to collect data from the same population should be able to arrive at the same conclusions. The reliance on objective measurements means that research is reproducible (at least in theory!). This approach not only allows us to measure traits or properties of interest, it also enables us to measure how they change, e.g., over time or in response to an intervention. Unlike qualitative methods, quantitative research assumes that a single, objective, reality exists and that it can be measured without bias by the researcher. * *whether* there is a relationship between two measures and * *how much* an outcome changes over time * *how much* of a difference there is between groups The intense engagement with the data required from the researcher means that it isn't, usually, possible to collect large samples. The data can take many forms, with the only real requirement being that information from the data sources can be processed by the researcher in some way.Īs a researcher immerses themselves in the data (and the environment it is collected from) their understanding of the subject matter may change and the design of the study can be adjusted in response to this.Īs a result of the reliance on individual experiences and the researcher's subjective interpretation of the data, qualitative studies are exploratory and can not usually be replicated. Qualitative research relies heavily on the researchers, necessarily subjective, interpretation of observations, interviews, and other data. Typically, the focus is on studying people and their experiences in a natural environment to gain a deeper understanding of *how* and *why* a particular behaviour (or other phenomenon of interest) occurs. Qualitative research allows us to study how individuals or groups *experience* phenomena of interest. There are many research questions that benefit from a qualitative approach. * adapt to an evolving understanding of the subject matter. * offer new insights based on the researchers interpretation of these data. * study *how* and *why* a particular behaviour occurs. * study how individuals or groups *experience* phenomena of interest. > in common? What are the differences between the groups? > Take a look at the research questions that were assigned to the quantitative > Properties of Quantitative and Qualitative Methods Things and it is important to use the right tool for the problem at hand. Powerful methods to deliver new insights. Both Quantitative and qualitative research offer > a question better suited to quantitative analysis on the other.īefore getting started with quantitative research it is important to understand > write a question that you would investigate using qualitative methods. What are some examples of research questions that are well suited to
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